Local Marketing
Interesting Articles & Posts About Local SEO and Marketing
Hotpot vs Yelp vs Facebook - Local SEO practitioner David Mihm
looks at Google's HotPot and how it may challenge Yelp and Facebook.
What’s Next In The Evolution Of Local Search? - A roundup of the
state of local search as well as some predictions for 2011.
5 Steps to Dominating Local Search - There's lots more than 5
steps involved but this American Express article outlines the basics.
Online Advertising
Interesting Articles & Posts About Online Advertising
Sites Ally Against Google's Local Ads - Yahoo, Yelp, MapQuest
and other leading local sites have teamed up with
YextTags.Com
to try and keep Google from running away with the Local Ad market.
The $8 Billion Do Not Track Prize - With the FTC considering
enacting a 'Do Not Track' option, consumers may lose out while large
publishers come out ahead.
The
Year of Facebook - Facebook's advertisers who previously saw
low-click-through rates and poor conversions report better
performance - marketers budgeting for Facebook ads along with search
and display.
Social Media
Interesting Articles & Posts About Social Media
How Facebook Likes Are Changing Search - This SearchEngineLand article shows how major and minor search engines are incorporating Facebook "Likes" into their results.
Time to Stop Collecting Facebook Fans - AdAge explores the difference between gathering fans and engaging prospects and customers using Facebook.
Social Media: Next Dotcom Bubble? - This Newsweek article asks the question that every marketer needs to think about.
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